Wine Life Today Blog (formally Vivi's Wine Journal)

Feature Article #1

Creating Value for the Wine Industry

I’m in the process of closing down Wine Life Today the social bookmarking service and making it into my personal blog so that I can dedicate my time to creating real change and real value for the entire wine industry.
WLT is a two year old project that had a decent amount of success and […]

Popularity: 31% [?]

Joel | May 12th, 2008 | Continued

Feature Article #2

WBW#43 Round-up: Comfort Wines!

So yes, its finally here. I apologize to all those who’ve graciously met the deadline that I went and slipped! Tell you the truth, I am only NOW getting my own chance to take a breath and relax. I started last night, after my daughter’s second week. She’s an angel, healthy […]

Popularity: 58% [?]

Joel | March 12th, 2008 | Continued

Feature Article #3

WBW#43 Announced:….and breeeeeeath….

Wow, when I thought about this theme for WBW (which I signed up for about 18 months ago, btw) I had no idea how badly I was going to need this or how cathartic the topic would be for me.
I believe in balance in life. Truly. I think you must or you won’t […]

Popularity: 100% [?]

Joel | February 20th, 2008 | Continued

Feature Article #4

Joining the Wine2.0 Movement…

I received a big honor today. I’m proud to announce that I’ve been asked to become the Chief Cat Herder (Chairman) of the Wine2.0 group (officially housed on Facebook). Here is the description from the group’s page:
Wine 2.0 is a wine industry networking group featuring the newest generation of emerging companies, services and communication […]

Popularity: 40% [?]

Joel | February 6th, 2008 | Continued

Feature Article #5

Every Wine Tasting Note Site Should Be Freebasing!

Can you guess what’s wrong with tasting note web sites? Exactly, none (and I mean N-O-N-E) have reached anything close to critical mass of users to make their notes useful. Why is that? Well there are too many wines every year to have multiple reviews per wine.

Popularity: unranked [?]

Joel | January 18th, 2008 | Continued

About this Site

Feature Articles
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About this Site

Changing CEOs is a Saavy Business Move

When I read Inertia Beverage’s announcement of a change of CEO it was not only interesting but actually a very wise move by the current CEO and a friend of mine Paul Mabray. I don’t want to get into a long post on my business philosophy but I thought I should post a short commentary […]

Popularity: 32% [?]

13May2008 | Joel | 1 comment | Continued

The problem with online marketing in a 2.0 world…

Quick post on the Idea…
Marketing, the life I live outside of wine, is an interesting beast. And right now I’m speaking of the segment of marketing that inspires people and creates brands. In a traditional world, you have magazines or publications with editorial calendars and predictable subject matter. When the Web1.0 world […]

Popularity: 38% [?]

14Feb2008 | Joel | 6 comments | Continued

If a Facebook Group crashes and no one is around to hear it…

Wine2.0 Facebook group. Its definitely an association that has potential but I wonder if the FB group that was created for the purpose of perpetuating Wine2.0 hasn’t done a disservice to the movement itself.
What I have found in the past is that FB groups are simply glorified bulletin boards. A community needs interactivity, […]

Popularity: 32% [?]

8Feb2008 | Joel | 3 comments | Continued

For Love or Money

Just read an very interesting essay that makes parallels between blogging and the open source movement in software. There was a discussion about a year ago in the wine blogosphere regarding professional versus amateur and what the distinction is. This essay points out some really interesting ideas relating to this topic is worth a read. […]

Popularity: 31% [?]

4Feb2008 | Joel | 0 comments | Continued

What inspires you?

There are lots of things going on in my life these days. Very busy times. But for now, its a good busy…
My second daughter is due any week now (officially March 4th, but the last Dr visit said the baby was already 6 lbs and Kelly is petite so she won’t be […]

Popularity: 30% [?]

2Feb2008 | Joel | 0 comments | Continued

WLT Badge Gallery coming online!

You know those cool “Digg This” badges on a whole bunch of sites? Pretty nice viral marketing huh? What they serve to do is create a way for cross promotion. We’ve had success using the Feedburner “Toast This!” link but it has cause problems that require attention from time to time (you […]