Wine and Sports - what could be finer?

February 9th, 2007 • Related • Filed Under

Wine_golfA study by market researcher Nielsen found wine consumption among U.S. sports fans increased to $81.40 in 2006, which was up $14.60 from 2005 which was in line with increasing consumption of wine in the United States.

The interesting part of this?  According to the report, certain sports drove a much higher gain than others.  In particular, LPGA fans spent $125 in 2006, up 17% over 2005 and overtaking the PGA tour as the top spender per fan.  Tennis was second followed by PGA.

Now, you might think those are all high-fa-lutin’, hoity-toity sports and in some cases more of a “game” than a sport.  But get this – the biggest gainer was….

THE NFL – with an increase spend of 63%, up to $94, over 2005…

And people mock me for opening a premium wine while the ‘Skins are layin’ a whoopin’ on the cowboy…HA!

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